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Malaysian Companies Ready to Impress Buyers at CEBIT 2014

Two Malaysian Pavillons showcase Malaysia’s latest technology trends at the world’s leading trade fair for the digital industries.

Malaysian Companies Ready to Impress Buyers at CEBIT 2014

Trade Commissioner Jai Shankar

Information and Communications Technology (ICT) has become an important sector in Malaysia’s economic development. This is especially so since the country created its own national “Silicon Valley” back in 1996. The 750 km² large area, formerly known as “Multimedia Super Corridor” and now commonly refered to as “MSC”, served as the nucleus for the growth of ICT and technology-based industries. Today, Malaysian companies are internationally recognized providers and exporters of ICT services and are making significant inroads to overseas markets.

To further promote Malaysia’s innovative technologies a total of 14 Malaysian exhibitors will be participating in CeBIT 2014, the world’s leading trade fair for the digital industries held in Hanover, Germany. Many of these companies have participated in previous editions of CeBIT and have received tremendous support from international buyers.

Visitors of the Malaysian Pavillons in hall 6 E50 and hall 16 F28 will be impressed by a wide range of ICT products and services including:
– Software testing and certification services (MSTB)
– Intelligent Mobile Health Services (iTopia)
– Software engineering (custommedia)
– Virtual networking operation and services (IX Telecom)
– Security and authentication systems, encryption appliances (Pradotec, Wannastation)
– Computer peripherals (BizCode)
– Storage solutions (Bluedge)
– Call-centre solutions, Call recording solutions, financial trading solutions (Verion)
– eCommerce software (First online)
– Digital signage suite (Ocean Wide Service Station)
– Mobile and web applications, cloud computing, cloud storage, e-learning (BoneyBone, iRekasoft, iGramex)

“As the economic performance of countries in EU and other regions continue to improve, we do expect to record strong sales in this year’s edition of CeBIT,” says Jai Shankar, Malaysia’s Trade Commissioner in Germany and head of the Frankfurt office of Malaysia External Trade Development Corporation (MATRADE). According to him Malaysia has several key strengths in the ICT industry that are often overlooked by buyers from EU. “For example, we have convincing e-Government Solutions. According to the United Nations e-Government Survey 2010, Malaysia is ranked at 6th place in the list of 25 developing countries for e-Government development after Republic of Korea, Singapore, Bahrain, Israel and Colombia.” According to Mr. Shankar, major credentials from Malaysia were Public Key Infrastructure (PKI), e-passport management system, public database management solutions, human resource management system, electronic counter services and web based e-services, e-procurement and e-payment.

Apart from that, other sectors that are covered by the Malaysian CeBIT exhibitors are:
– Electronic Commerce (e-Commerce) Solutions – A number of e-commerce solutions from Malaysia include web-based e-commerce portal, payment gateway, e-marketing solutions, B2B and B2C e-commerce systems, internet and web marketing consultancy.
– Vertical ICT Services – Malaysian ICT services which have made the greater impact in the international market were software development, system integration and solutions for construction & project management, banking, finance, insurance, healthcare and education.
– Other ICT services – Malaysia is strengthening its competitive edge in ICT security (data and information security), Information Technology Outsourcing (ITO), Business Process Outsourcing (BPO), data centre management & hosting, cloud computing services, unique business solutions and scalable/customized software for Small and Medium Enterprises, web hosting and related services.
– ICT Hardware – In line with the experience gained as supplier of world-class ICT products, Malaysian companies are able to produce quality parts & components for computers, telecommunication and data storage devices.
-Telecommunication – In the telecommunication sub sector, Malaysia produces switching equipment, transmission equipment/devices, radio base stations and digital wireless transceivers.
– Digital creative multimedia content production & broadcasting, various mobile applications & solutions for major smart phones and tablet computers.
– Future trends – nanotechnology, micro-electro-mechanical systems (MEMS), semantic technology, wireless communications, grid-computing, biometrics and biotechnology.

According to Mr. Shankar, one crucial factor for the strength of today’s ICT industry in Malaysia is the “MSC Malaysia”, a national initiative spearheaded by the Malaysian Government. “It provides an enabling environment designed to facilitate companies to harness the full potential of ICT and multimedia technologies”, explains Shankar. “With its ideal business environment coupled with availability of talent resources, MSC Malaysia has attracted participation from major global ICT companies to develop and host their leading-edge technologies in the designated MSC Malaysia Cyber Cities. Hence MSC Malaysia provides the ideal growth environment for Malaysian ICT SME’s able to accede to the international market with a solid positioning.”

Companies applying for MSC have to meet high quality standards. Currently, more than 3,500 companies have been certified a MSC Malaysia Status. MSC Malaysia Status covers three technology clusters, representing the three predominant categories which ICT companies focus on. These main categories are namely the Information Technology (InfoTech) cluster, Shared Services Outsourcing (SSO) cluster and Creative Multimedia cluster (CMC). Over the years, MSC Malaysia and MSC Malaysia-Status companies have successfully secured business opportunities from various governments and renowned companies across the globe. MSC Malaysia-Status companies have firmly penetrated emerging economies and are poised to make their presence felt in more developed economies.

Together with Multimedia Development Corporation (MDeC) which facilitates the development and promotion of MSC Malaysia, Ministry of International Trade and Industry (MITI) has been spearheading the growth of the ICT production sector through Malaysian Industrial Development Authority (MIDA) and Malaysian External Trade Development Corporation (MATRADE), in particular with foreign direct investment (FDI) and export orientated strategies.

MATRADE’s participation in CeBIT 2014 is a strong testimony of Malaysia’s seriousness in growing its ICT exports and such efforts will continue as Malaysian exporters’ capabilities increasingly receive greater recognition in Europe and other countries.

The fair takes place in Hanover/Germany, 10th-14th of March, 2014.
Bildquelle:kein externes Copyright

Generalkonsulat von Malaysia, Handelsabteilung

MATRADE FRANKFURT, Malaysia External Trade Development Corporation, Generalkonsulat von Malaysia
Jai Shankar
Kastor-Hochhaus, 17. Stock, Platz der Einheit 1
60327 Frankfurt am Main
(0) 69 2475015-10

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