Hamburg – Germany, June 09, 2011 — Everybody has seen instagram and heard about twitter’s plans. Mobile real-time photo sharing has become the next big thing.
Still, there’s plenty of room to grow and for innovation. Menschmaschine publishing is a small startup based in Hamburg, Germany and over the last few months it has built a photo sharing craze that is becoming quite a phenomenon in Germany.
The german developers are now working on building a bit of a buzz around tadaa internationally. They are releasing an update on Friday (10th of June), but people can already download tadaa for free on the app store
( http://www.tadaa.net/app ).
Being a former bebo team, the Founders Nikolas Schoppmeier and Friedemann Wachsmuth“s specialty is social – which is why with the upcoming release they are focussing on that. The team is obsessed with user experience and both knew early that users care most about photos by people they know which most competitors haven’t fully embraced. It’s all about relevance. Retro filters are great, but not everything.
Cool thing about tadaa is that people get immediate feedback on their photos, no matter whether it’s a gorgeous arty photograph or just a snapshot of something that matters to them and that only friends & family would care about.
Users can like, dislike, reply with a photo, engage in threaded conversations. Every user gets a browsable photo blog (like the one above) so friends that are not on the service or don’t have an iPhone can stay in touch. Photos on tadaa are super high res, which can be really appreciated on a large screen when browsing the site. Differently to other services, Users keep the rights to their own photos on tadaa.
Seeing how tadaa evolved over time is awesome, the Startup from Hamburg is running fast release cycles (2-3 weeks) and users love that. And the german team is loving them as well, because they are learning so much from them. Niko and Friedemann say: „We have originally decided to go this step by step approach simply because of ressource constraints, but now we’ve built a culture around that. It’s way better to see how a feature gets picked up around the world by real users than spending weeks planning, designing and building something that later turns out to not matter all that much“.
The best thing would probably be to check out the app! Just give it a try…and get addicted.
More information under:
http://www.tadaa.net/press
http://tadaa.net
http://tadaa.net/rapid
Social Media-Accounts:
http://twitter.com/tadaa
https://www.facebook.com/pages/Tadaa/151578351547229
About menschmaschine publishing GmbH:
The team of menschmaschine is not new to the Internet: the founders Nikolas Schoppmeier and Friedemann Wachsmuth have been working together since the last dot-com boom in the late nineties. Among other things, they have supported consumer products such as Rhapsody and RealMusic in the U.S., Europe and Asia. Before they started tadaa, they’ve been at Bebo, the social networking phenomenon from San Francisco.
menschmaschine publishing GmbH
Manunia Friedel
Pickhuben 2
20457 Hamburg
manunia@tadaa.net
015127060553
http://www.tadaa.net